Here’s something that may surprise you: Major search engines like Google and Yahoo! are not, in fact, non-profit organizations funded by love and rainbows. They are actually big corporations that bring in tons of revenue every year. To your company’s Web presence, this is a good thing, as the bulk of this revenue comes from AdWords, which are specifically created to drive more traffic to your site.
AdWords uses the same ideas behind search query returns to place little advertisements for your company in relevant places. If, for example, your company deals in discount clown services, small advertisements for your business may show up on pages that have to do with children’s parties, circus-like events, or even nightmares, since we all know clowns are actually completely terrifying – especially the sad ones. But we digress.
The idea is that your ads are automatically generated any place where the viewer might be interested in what you have to offer. You then pay a very small fee each time the ad is clicked and the clicker is directed to your custom designed website, where they will be introduced to your products and services. It would be like taking out a television spot for your car dealership, but only having to pay for it if it could be guaranteed that the viewer immediately got up and visited your lot.
Thames Marketing can handle all aspects of your AdWords management to make sure that you’re getting the most out of your investment. We’ll be able to analyze all the data from your AdWords campaign to see who visited your site through AdWords, and then how many of them actually did something productive on your site, like bought something or signed up for a newsletter. This is all information that is invaluable from a marketing standpoint, and is truly unique to online marketing. It will help us to better fine-tune the campaign and ensure that your return on investment for your advertising is constantly growing. And it’s just one more service we offer to make your life easier and your Web presence stronger.