Thames Marketing

Hi All,

Welcome to the New Thames Marketing Website! Its been a long time in the making but we cant help but feel the hard work has paid off. Please feel free to post a comment about the site, or if you are interested in any services we offer please contact us, we will be happy to help.

Also ask us now about our current Website/SEO special for the month of december.

We look forward to hearing from you.

Leads Generation

When it comes to leads generation often telesales is the way most businesses go, however with the ever growing use of the internet most people will do a Google search to find what they are looking for, and let’s face it nobody likes to be contacted about something they don’t need. So why not capitalize on this and consider using the internet to generate leads for your business?
There are a few ways to generate leads online. One way is get a website created with an area on your site where a customer can leave their details. Then use Adwords to drive traffic to your site. This is a very effective way as you can set your budget for each day and rank very high very quickly. The downside to this is that it is a short term solution; as once you stop your Adwords campaign your site will no longer rank high so you need to consider this as an ongoing cost.
Another way would be to consider using SEO (search engine optimization) this method is used to rank on Google organically which means Google will rank you the highest in your target market depending on a number of set criteria your website has to meet. This method is very time consuming but is the most cost effective and the long term benefits are huge as the amount of traffic a number one ranking site can achieve in a particular market is massive.
You should discuss this with you web designer as to the best solution for you as most web site developers offer an Adwords and/or SEO service.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated web solutions.

The web development process can be an extremely frustrating back and forth struggle if things are not made clear early on in the build.

Thames is currently working on a web build for the the client EMG, and the development is going extremely well. There are a number of reasons for this;

Firstly and most importantly the client has had a clear understanding of the process involved in the building of a website (ie Thames builds websites based on a creative brief/any relevant information the client supplies us to base the development on.) So many companies forget that although we are creative we cannot possibly create something that is liked by everyone all the time. As cliche as it sounds, it all comes down the fact that what Thames thinks is appropriate (left to its own devices with no creative brief or relevant info)may not be at what a client thinks is appropriate.

Secondly the client EMG -picked a layout design and stuck with it. And they understand that any changes thereafter may incur an additional charge. Just because it is a creative industry does not mean what we do has no monetry value. Changes take time and time is as they say 'money'.

Thirdly the client understands that they have to supply us with content. We are not experts in all areas - we couldnt possibly know what every new business wants to say on their website. We will of course inform the client of the Keywords we will be trying to rank on for SEO, and give them the ability to build keyword rich content (ie. making sure the content they add is relevant to rich with the SEO keyword.) If a client does not want the responsibility of building content, we can arrage it, however it will increase the time taken for the build and there will once again be a back and forth revision of the content. All to often clients expect us to write their content at the same price as the quoted build.

A similar thing needs to be understood with regards to adding products to an e commerce site. We will build the online store and categories within but then we will teach the client how to add their own products. We are not in the data entry industry however once again if the client would like Thames to do it, it can be arranged at additonal costs and lengthening deadlines.

There is an array of opportunities in the form of social networking sites. Social Networking sites focus on bringing together communities of people who share the same interests and/or activities, or who are interested in exploring the interests and activities of others.

Social Networking websites have created huge opportunities when it comes to bringing people and businesses together. It’s a form of marketing that is often one of the easiest ways to generate potential business without the massive overheads of traditional marketing. Sites like Facebook, LinkedIn and MySpace give businesses the ability to spread the word about their company with instant feedback from their target audience. This will without a doubt put you one step ahead of your competitors.
There is however a few disadvantages the time involved in creating and maintaining an online profile, this can often be a daunting task but this can often be a small sacrifice for amount of business this marketing medium can generate.

Thames Marketing can create Social Networking Solutions that can not only save you time it will also save you money. We have successfully implemented a few social networking setups that create a professional business image along with greater business exposure.
Social Networking is often over looked when it comes to marketing your business but it is a form of marketing that is here to stay. So it is definitely something most businesses will need to learn and use.
Listed below is the range of Social Networking choices:

Twitter
Twitter is the current favorite, allowing user to create small status updates limited to 140 characters to be exact. These are known as ‘tweets’ Twitter is a good way to present your up and coming prospects.

Facebook
Facebook lets businesses create a fan page; often businesses link their websites directly to Facebook page. Facebook offers a relatively secure environment with an easy to use interface.

LinkedIn
This Social Networking outlet focuses mostly on linking people for business rather than social purposes. This is often used by other business to search for the services they require.

MySpace
MySpace was once the number one social networking site, MySpace has support for certain types of businesses particularly the entertainment industry. As lots of music bands post their latest songs/news to generate public interest.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions.

SWEETLIPS FISH & CHIPS
LEEDERVILLE AND FREMANTLE
Website Design & Integration, Online Web-Marketing, Search Engine Optimization.

Overview

Location/s: Fremantle & Leederville
Industry: Food

Customer Profile

• Sweetlips is run by two friends that grew up together.
• They have invested a lot of time and effort and have branched out and now have two stores in Perth WA
• They promote a fresh clean family environment in their stores and serve great tasting seafood without an exorbitant price tag.

Solution
To create an online presence and increase website traffic.

To build a database/fan-base for weekly special mail outs.

Benefits
• Increased Public Exposure
• Brand Name Development
• Customer Level Interaction
• Customer Feedback
• Client is able to gauge the success of a particular promotion instantly
• Detailed statistics on website traffic and their busiest periods

The Solution
Sweetlips is a business that is adopting a change with the age’s approach utilising all the latest web-marketing methods to reach their target audience.

Thames Marketing designed, developed and created a marketing strategy to capitalize on potential customers. The initial phase involved a rebuild of the existing Sweetlips website to coincide with the new in-store image. The website was built to the latest coding standards and optimised to be search engine friendly.

The second phase was based on increased website traffic, this involves an in-depth knowledge into the “Google” algorithm which dictates page rank and can have a vast impact on site traffic. This part of the process can’t be rushed and as you can see below (fig: A) ,from the date the website went live there has been a steady increase in website traffic this in turn has led to an increase on in-store sales. Thames Marketing only targets an audience that is relevant to the product that’s being promoted i.e. Customers with commercial intent, which in turn leads to in-store sales.

(fig: A)

Month Unique visitors Number of visits Pages Hits
Oct 2009 | 34 | 38 | 652 | 3285
Nov 2009 | 1777 | 2086 | 13285 | 113004
Dec 2009 | 2575 | 3091 | 18091 | 199411
Total | 4386 | 5215 | 32028 | 315700



This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions

Summary:
If playing around with coding on your website is not your thing and you feel you don’t have the knowhow to tackle the tasks of on-page SEO, then there is hope for you yet as there are three major ways to accomplish off-page SEO.

Keywords:
Off-page SEO, Search Engine Optimization, Blogging, Article Writing, Forums

Article Body:
If a website owner wishes to improve his or her website’s traffic, On-page SEO is definitely a key method for this. There is, however, a technical know-how involved to do so and not a lot of website owners are HTML enthusiasts and this is what is needed when tweaking your On-page SEO.
If however On-Page SEO was done for you by whoever built your site and now you want to know how you can contribute to this "Search Engine Goodness", Off-page optimization is the next step. One of the ways to help this is to get one-way back links to your site this is a major key in how Search Engines like Google, Bing and Yahoo view your site. There is however one key element to backlinks and that is relevancy. There is no point in having a backlink from a website that isn’t along the same lines as to what your site is about.
So how exactly do you generate backlinks? That’s the tough part as it's not an easy task but it's definitely a lot easier than coding in HTML. Here are some Off-page SEO tips:

1. Content Marketing

This comes down to the age old saying content is king the more content you have that is keyword rich and full of information the better. Everyone is hungry for fresh, quality information and if you can supply this, generating backlinks will be child’s play. It will help a lot if you are a keen writer as this will aid in making this a successful endeavour. Also, when submitting articles they should only include websites that contains information relevant to the article you submit.

2. Forum Participation

When publishing articles on certain forums they must be have topics and discussions that are relevant to your site. Your article and its content must be open, sharing and indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Make sure you keep it simple and make sure that it you convey information about your website. An easy task is hyperlinking to make it easy for the people who want to visit your site.

3. Blogging

Blogs are the most popular weapon of choice for SEO experts. Aside from being easy-to-update, they don't require a too much of a formal tone, which is what many readers are into. Using informal dialog is achieved when readers leave comments. This Keeps Blogs and their content fresh and new and above all Search Engine friendly. One side note is to always have a link on your main website from your blog.

To be successful in carrying out all these Off-Page SEO techniques is to be consistent. The submission of articles at regular intervals to your Blog and website is without a doubt critical in making your site stand out from the millions out there. Forum participation will not only help you increase your website's popularity with search engines but it is a great way to educate yourself by learning from other forum members. Also, if you discover that you don't enjoy this, there's always a plan B - hire someone to do them for you!

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions

Search engine optimization (SEO) does not need to cost a fortune if anything for that matter. If you have time, patience and a bit of persistence you can optimize your web site for most search engines at a greatly reduced cost. This blog post outlines some of the key Search Engine Optimization methods to utilize that do not cost you anything.

1. As I am doing right now, write and submit as many keyword rich articles as possible. Articles are very useful if not the most useful way to build links to your website. All articles written by you are saved and archived in article directories, creating a large quantity of links to your website. The more articles you write the better, and the reason for this is that your articles are published by other websites; the URL to your website in your author’s box will be on all the websites you post your article on. Writing articles is not costly just time consuming, but set aside some time and write your own articles and then submit them to as many article directories as you can.

2. Create a page on your website where you post your articles. If you add new content on your website regularly, search engines will crawl your site often, and your website ranking on these search engines will increase. The key is making sure that you use your keywords and key-phrases in your websites content as well as your articles.

3. Have your own blog and blog regularly but make sure you use your keywords and phrases. You can simply sign up for own blog and start to blog right way. There are many free blogging sites like Blogger, Wordpress and Blogspot to name a few. Once you have your blog up and running create a link to your website on your blog. Blogging and adding fresh keyword rich content will make search engines crawl your blog. This process does not cost you anything. But again all you need is the time to blog.

4. Have a link building strategy that will help you build many links to other related websites. Once again this is free and will not cost you a penny. All you need to do is to contact webmasters you want to exchange links with. You can create one way links by articles submissions and forum participation and help others or share useful information.

5. This is probably the most important, be patient and follow these SEO steps consistently. As with most things Search Engine Optimization takes time to see results as your website will not rank high on search engines overnight. You will need to consistently work hard at writing articles, blogging and exchanging links so that you can see an increase in your websites popularity. Patience is the most important trait you will need if you want to succeed so don’t lose heart if things aren’t going the way you had envisioned as sooner or later all your hard work will pay off.

Follow these tips and increase your websites popularity and rank on search engines. The easier your website is to find on search engines, the more traffic your site will get.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions

4 Of the Most Essential Reasons Why Articles Are the Best for Organic Search Engine Optimization (SEO)

There are many methods, tools and strategies that are available to use, there is even SEO services that you can pay for to improve your ranking on search engines and drive traffic to your website.

Among all the different ORGANIC SEARCH ENGINE OPTIMIZATION strategies, writing and submitting articles remains the best strategy for search engine website promotion in Australia. This brief article outlines the top reasons why articles are the most powerful for ORGANIC SEARCH ENGINE OPTIMIZATION.

1. Article writing is powerful in ORGANIC SEARCH ENGINE OPTIMIZATION because it allows you to use as many or as little keywords and phrases that apply to your website. If you know all your essential keywords, you can use them within your articles. The articles you distribute that contain your keywords will get spotted by search engines so much so that when people surfing the internet type in these select keywords, your website promotion will be visible as your ORGANIC SEARCH ENGINE OPTIMIZATION will have made your site come up higher on up on the Search Engine Pages. You can rank higher on search engines for all your keywords you nest throughout the articles that you write and distribute on the internet.
2. Article writing can potentially bring life-long results in ORGANIC SEARCH ENGINE OPTIMIZATION. All the articles that you write will be stored and archived on the directories in which they are published. This means that all your articles can be viewed and read by anyone and can still drive a large amount of traffic to your website. Unlike other tools of driving organic traffic to your website, basically good articles will bring long term results.
3. Articles will help you create many back links to your website; this in turn improves your websites popularity, organic ranking and ultimately this will drive large volumes of traffic to your website. If you write high quality articles, your articles will get published by many websites and e-zines, hence the increase in back links to your website. Again having many links pointing back to your website is important as it will greatly improve the position of your website on search engines.
4. Articles are an affordable ORGANIC SEARCH ENGINE OPTIMIZATION tool. Writing new articles and submitting articles is not expensive. You can write your own articles or you can hire ghostwriters or content writers. You can manually submit your articles or you can use some software to automatically submit your article to many directories for you. Generally, the use of articles to improve your position on search engines is not expensive it just takes time.

Writing and submitting articles is clearly the best strategy for improving the ranking of your website on search engines. If you want to succeed in ORGANIC SEARCH ENGINE OPTIMIZATION, it is important that you write and submit as many articles as possible.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions and Organic Search Engine Optimization

Good news is always welcome and hearing good news makes us feel good about ourselves, the people around us feel good, heck… even our dog feels the world is a better place when we have good news.
Good news might make us feel good about ourselves and the world around us but there is always something very appealing about bad news, especially if this news is about someone other than ourselves.
Bad news can be good news as bad news makes for easy marketing. I once watched an interview with a well-known, highly controversial, singer/songwriter, and performer. The press are always full of articles and stories about this persons exploits. The interviewer asked this singer about one of their recent escapades. And the singer kindly chuckled and shyly admitted that while this had in fact happened it had been exaggerated out of proportion. When the interviewer asked why the singer did nothing to correct the allegations the music artist bluntly replied...money. Each time someone accused them of doing something awful, the public went out and started to rush to the stores to buy this artists latest CD. This is partly because this artists name was being pasted all over the news and was fresh in their minds when they perused the music department, but also partly because their parents were trying to ban this music from their houses. This is even more apparent that Bad news is good news because when he was on this artist was on their best behaviour they did not get any media attention and the record sales plummeted. So, since the singer is anything but stupid and their deep appreciation for the things money can buy, this artist goes that little bit further to create and perpetuate the bad boy image.
The Blogging group are people who understand how swiftly controversy spreads. It is common knowledge that if they write about something that is controversial there will be an influx of readers to their blogs, and these readers will leave feedback. Before you know it a dialogue has started, sometimes it isn't a peaceful dialogue but it's a dialogue just the same.
There are many similarities between websites and organic search engine optimization. Organic Search engine optimization is the art and science of making a web site appear more relevant to search engines. Search engines determine the relevancy of a website by sending out web crawlers who use their search engines algorithms to determine whether a website gets a higher rank when a user searches a particular keyword during a search.
On top of this search engines look for links, these are links that Web crawlers look for and how many links lead back to your website. A basic rule of thumb when performing Organic Search Engine Optimization is the more links leading back to your website the higher that website will rank in search engines.
Controversy is an easy way to generate a lot of links to your website and fast. For example a breeder of Gaboon pythons went to an exotic pet show to purchase some more snakes for his shop. While he was at the show the police stormed the pet show, and with great force removed several of the exhibitors. You snap several graphic images of the event, and later you post the photos on your website. As it would be you happen to sell the snakes you breed on your site as well. Others will then see these very controversial photos and they in turn will tell their friends. And to simplify things even more the owner of a second pet store posts a link on his site to your site that links directly to yours. As more and more people hear about your photos, more and more links to your site are created. The next thing you know your Organic Search Engine Optimization is well underway and you start to rank on the very first page of the search engines.
Also in addition to this the boosts in your rankings have led to the sale of nearly all of your saleable snakes. Controversy really can help you sell.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions and Organic Search Engine Optimization

Organic Search Engine Optimization is the skill of making web pages more visible to internet search engines. Some online businesses consider Organic Search Engine Optimization to be the subset of search engine marketing.
In the mid-1990s the webmasters and search engine content writers started optimizing websites. At this time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would then extract a link from the webpage and use the information to index the page within the Search Engine by downloading the page and placing it on the search engines server. Once the page was stored on the search engines server a second system, called an indexer would extract further information from this webpage. This information would then be used to determine the relevancy of specific words to this page. When this was complete the page would then be ranked accordingly.

It didn't take very long for people to realise the benefits of being ranked high.

In the early days search engines used search algorithms that webmasters provided about their web pages. And as always with things that are loosely controlled it didn't take the webmasters very long to start abusing the whole process which then brought on the need for search engines to develop a more sophisticated form of Organic Search Engine Optimization. The search engines developed a unique system that considered several factors; domain name, title text, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword relevancy.

Google then developed a better concept of evaluating web pages called PageRank. PageRank weighs a web page's quantity and quality based on the pages incoming links. This Organic Search Engine Optimization method was so successful that Google quickly began to enjoy successful word of mouth and great praise.

To help prevent abuse of these rules by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, refuse to disclose their algorithms to the public. The signals used today in Organic Search Engine Optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing relevant text line at the top of the page.

For the most part registering a webpage or website to most search engine is a straight forward task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to review its contents. Normally a few days after registering on the search engine the main search engine will begin to index the website.

Some search engines will guarantee indexing for a small fee. These search engines do not guarantee specific ranking for this fee also webmaster's who don't want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still review a page even if the webmaster has indicated he does not wish for this page to be indexed.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions and Organic Search Engine Optimization

In the ninth century a Persian mathematician introduced algebraic concepts and Arabic numerals whilst working in Baghdad for the international centre for scientific study. His process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm. Algorithms are a finite set of carefully defined instructions. These Algorithms are a set of procedures that are used for accomplishing certain tasks which will end in a defined state. Algorithms are used across the board in linguistics, computers, and mathematics.

Many would like to think of algorithms as the steps in a well written recipe. Provided you follow each step of the recipe right down to the smallest detail and you will have an edible dinner. As long as you follow each step of the algorithm you will find the proper solution. Small easy algorithms can be used to design complex algorithms from the ground up.

All PC’s use algorithms as a “the” method to process information, they are created with algorithms (or series of algorithms) that give the PC a list of instructions to follow. PC’s will normally read data from an input device when using an algorithm to process information. In order to be successful these algorithms need to be carefully defined for a PC to read them. The designers have a few things to consider and will need to cover every possible scenario that could arise. They must then set up a series of algorithms to account for all these problems. Programmers have to be very careful not to change the order of the instructions as PC’s cannot cope with an algorithm that is in the wrong order or place. A flow of control refers to how the list of algorithms must start at the top and go all the way to the bottom, along the way following every single step.

Some terms that are used to describe algorithms include natural languages, flow diagrams, pseudo-code, and other programming languages. Natural expression algorithms are generally only seen in simple algorithms. Computers generally use programming languages that are intended for expressing algorithms.

There are different ways to class algorithms. Firstly by a specific type of algorithm. Types of algorithms include recursive and interactive algorithms, deterministic and non-deterministic algorithms, and approximation algorithms. The second method used to classify algorithms is by their design methodology or their paradigm. A typical paradigm is “divide and conquer”, which is the greedy method, linear programming, dynamic programming, search and enumeration, reduction and heuristic paradigms. Different areas of scientific study have differentiated algorithms into classifications. They are classified to make their field as efficient as possible. Some different types of algorithms and different scientific field uses include; search algorithms, merge algorithms, string algorithms, combinatorial algorithms, cryptography, sorting algorithms, numerical algorithms, graph algorithms, computational geometric algorithms, data compression algorithms, and parsing techniques.

Internet search engines use algorithms to aid in Organic Search Engine Optimization. Google's website crawlers use a link analysis algorithm scan and index webpages from there they will then rank these webpages accordingly. In an attempt to prevent webmasters from using underhanded schemes to influence Organic Search Engine Optimization, many internet search engines disclose as little about the algorithms they use in their optimization techniques.

This Article was compiled by David Bosch a co-founder of Thames Marketing.
Thames Marketing is a fresh up and coming Web-Design firm that offers complete solutions from Business Cards, Web-Creation through to complicated BPM solutions and Organic Search Engine Optimization