Data Capture Strategies

One reason people love the Internet is the whole anonymity factor. But, while it might be fun to go online and be whoever you want to be while giving off an air of mystery, this whole secrecy thing doesn’t work out quite as well for businesses trying to gain information about their visitors or potential customers. Sure, the guy who visits your site 10 times a day may go by the chick-magnet screen name ewokluver1593, but that’s about all you’ve got to go on. Plus, you have serious doubts that that’s even his real name.

Enter Thames Marketing’s data capture strategies team. Most of the information you want from your potential consumers is stuff that they can readily give to you, and we can develop innovative ways to make them actually want to do that. Simply putting a form on your home page with a note that says, “Pretty please fill out all this information accurately so that we may better market our product and/or service to get you to get you to spend your hard-earned money on it,” gets points for transparent honesty, but probably won’t be too effective. Putting some sort of deal up that they can only get by entering a name and e-mail address, however, would be. People love free stuff. And they love discounted stuff. Heck, they even love regular-priced stuff if they get to spin a fancy prize wheel to get it.

There are many ways that the data capture strategies team can incorporate gathering data on your customers into your online plan. Our PHP development team will also work closely with you to create any kind of Web application that might further help to paint a picture of who’s interested in your brand. The more you know about your customer base, the better we can develop specific online marketing strategy solutions for your business, and we make it easy to capture that data in innovative, appealing ways.