Link Building

The World Wide Web didn’t get its name from the fact that it traps you there like an unassuming insect. Granted, it does tend to do that, too, but that’s not where the name came from. It’s called a Web because at its heart it’s just a series of interconnected links – one page leads to another which leads to another and so on. This is important to you and your online marketing campaign because search engines like Google and Yahoo! use these links not only to find your website in the first place, but also to rank it once it’s on their radar. That’s why taking advantage of Thames Marketing’s link building services is one of the most important things you can do to drive traffic to your site.

The largest search engines take a lot of things into account when ranking the results from a search query, and among the most important is link frequency and quality. When links to your site show up on other pages, Google starts to take notice. Imagine a new restaurant is opening near your neighborhood. You’re idly chatting with a co-worker and he happens to mention that the new restaurant is really good and that you should check it out. That’s great, you’re now certainly aware of the new restaurant, but you aren’t necessarily going to visit just because Ted from accounting likes the artichoke dip. If everyone in the office starts talking about it, though, then you get home and your kids are going on and on about it, you might have to just see what all the fuss is about. Link building works the same way. If a whole bunch of other sites are pointing to yours, Google is going to see your site as more important and relevant, and will rank you higher.

Our link building services will help create a network of quality links to your site which will drive up your ranking in search engine results, which will invariably drive more traffic to your site. Hand in hand with search engine optimization and Web design, link building should be considered a primary part of establishing your online presence.