Navigation Optimization (Bread crumb)

We’re guessing Hansel and Gretel weren’t the sharpest tools in the shed. If you had to make a trail to follow back out of the woods, the last thing you’d probably want to use would be delicious little morsels of bread for woodland creatures to devour. Granted, you’d probably be very popular among squirrels and birds, but their chirps and squeaks of thanks probably won’t do you much good when you’re wandering in circles. Online, however, breadcrumb navigation is a useful tool that our navigation optimization team can use to both boost your rankings with search engines and make it easier for users to get around your site.

By implementing breadcrumb navigation, we add a list of places your visitor has been within your site that they can click on to get to any previous page they’ve visited. This is especially useful if your site is full of different pages like product pages or service description pages that you want your user to fully explore. While people generally enjoy a good puzzle or maze, your website isn’t the place to provide it to them. If your visitor has to keep their hand along a certain wall and battle a minotaur to navigate your labyrinth of a site, odds are they’ll just take their business elsewhere.

Navigation optimization is becoming increasingly important in search engine optimization as well, as it provides more links to each of your sites and pages. This is a key part of our link building system that is based on the fact that search engines rank you higher the more links you have leading to your site.

Leaving a link trail back to previous pages on your site is useful to both your human users and the search engine spiders that will be stopping by to check out your site and help determine its ranking. Bread crumb navigation is a great way to both optimize your site for search engines and help your visitors navigate through the forest of the Web without encountering any cannibalistic witches.