Thames Marketing

Site Speed Optimization

It’s no secret that attention spans are shrinking exponentially. The concept of waiting for anything on the Internet is now as antiquated as actually renting a movie from a live person at a rental store. Sure, once upon a time a Web surfer may have waited 20 minutes to download a 10-megabyte movie clip, and that was even considered blazingly fast at one point. Now, however, that same user won’t get more than a few seconds into the download before they’ve canceled and moved on. This is why you need our site speed optimization experts to hook you up with their behind-the-scenes magic that makes your site as fast as possible.

Our speedsters (who may or may not have flames painted on the sides of their desk chairs) can polish your website so that it loads with blistering speed. In fact, if we’ve handled your custom website design, most of the work is probably already done. Our code experts craft streamlined pages out of HTML and XML using CSS and PHP applications that are sleek enough that even slower connections can load them quickly. Antiquated design methods can cause browsers to choke on messy code and cause slow load times, which is why we always stay up-to-date on the latest methods to keep your site running more like a Lamborghini and less like a ‘76 Gremlin.

Graphics and media can also slow down your site, so we handle image optimization as well, which will drive down file sizes and speed up load times. It doesn’t matter if you’ve got the flashiest site in the world, even if you throw up a loading screen that says, “This is really awesome, guys! Honest! Stick around until it loads,” you’re going to lose visitors after just a couple seconds. Plus, most of the time these changes have absolutely no visible effect on the look of your site. They’re simply under-the-hood modifications than can drastically speed up your site’s performance with a little tinkering by our expert Web mechanics.

Some of the basic characteristics of our SEO process are:

 

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