Social Ad Campaigns
Social ad campaigns are only as good as the clicks they generate, and at Thames Marketing we know how to keep consumers clicking. Many companies really don’t know what to do with the Internet – they just know that there is a huge consumer presence online and that they should be marketing there, but they often have no idea how to go about it. That’s why you end up seeing things like a flashing banner ad for mortgage rate refinancing on an apartment rental website. Virtually no one who sees that ad is going to be interested in the product, and the company has wasted their time and money placing it there. We don’t like wasting time or money here at Thames Marketing, which is why we employ the most up-to-date online marketing strategies in ways that will ensure the biggest return on investment for our clients.
Our social ad campaigns specifically go after your target demographic as part of an overall social network optimization plan and deliver them advertising in a way that is compelling and attractive to them. For example, Facebook offers opportunities to target specific markets that weren’t available before its rise in popularity. By “liking” groups and listing interests, the consumer is telling you exactly what they like and what interests them. To a online marketer (and their clients, of course) this information is gold. We use these ready-made demographics to make your ads far more effective than they would be with a simple shotgun approach.
Once we’ve determined who we’re going to target, we make sure your ads will draw the attention of the viewer. Your ads need to communicate what the viewer absolutely has to have from your company in the brief course of a glance. Current Internet users are a heavily multi-tasking bunch and are easy to lead into a curiosity click with a well-crafted ad campaign. It’s the modern equivalent of the impulse buy at the checkout stand of a market, only Web surfers are constantly standing in that queue.
Through well-organized social ad campaigns, along with custom Facebook design and custom Twitter design, our social media mavens will handle all of your social network optimization needs and will keep those clicks coming.