Search engines tend to pay more attention to websites with URLs that are named properly. Keywords and search engine optimization aren’t just for on-page content and meta tags, they also apply to the actual URLs that you give to your pages. Our URL optimization team is here to make sure you don’t miss this opportunity to climb up the rankings in search engine results and drive more organic traffic to your site.

While we are always told not to judge a book by its cover, that doesn’t keep people from doing it every day. What you name things is important. If George Orwell’s classic Animal Farm had been named Snowball’s Big Day on the Farm! with a picture of a happy, frolicking pig on the front, it probably wouldn’t have garnered as much attention as it did, despite being the same novel on the inside. It also probably would have led to a lot of kids being permanently scarred after some very confused parents read them their bedtime story.

Search engines are the same way. Their roving spiders that crawl along the World Wide Web indexing and ranking sites are more likely to take notice of your custom designed webpage if the URL itself is something that will grab its attention. Our SEO reporting and Web analytics services will help determine exactly how to fine-tune your URL so that it draws the attention your website deserves.

Our URL optimization service is really only one step towards drawing the eye of Google, but when you combine that with our on-page optimization, meta tag optimization and link building skills, the result is a well-rounded package of search engine optimization services that will ensure the major search engines’ spiders frequent your site and can properly index your pages to give you the search engine ranking you deserve.