During the early years of the Internet, website visitors didn’t expect much in the way of interactivity or change. They went to a website, saw the content it had to offer, and that was it. Maybe, if the site creators got fancy, there’d be a visitor counter that would dazzle visitors with its magic ability to count up by one every time someone stopped by the site. Yes, life for the early Web surfer was full of excitement.
Now, however, just having a counter and a self-updating clock isn’t going to cut it for your visitors. Today’s Web denizens want dynamic Web pages that they can interact with and update themselves. While here at Thames Marketing we like to think everything we do is dynamic, the Web development team is fully in charge of taking your website to the next level. Then, while we’re at it, a couple levels past that.
We don’t stop at just building the barebones of your website out of the standard HTML and XML languages (though, of course, we do take care of that). We take it a step further by developing fully functional Web applications through PHP development and CakePHP. This means that with our help, you can do things like customize a shopping cart to allow your visitors to buy your products or services right from your site. Plus, unlike your local supermarket, we guarantee that your cart won’t have that one squeaky wheel that always seems to want to turn left.
Our PHP and CakePHP teams can also make it easier to track information about your visitors. While before our help you knew just how many visitors you were getting, now you’ll be able to tell that 65% of them are from the UK, and 45% of those people visit 15 times a day. Of course, then it’s time to sit down with our online marketing strategy solutions team to figure out just what to do with that loyal following of Brits you’ve acquired.
Some of the basic characteristics of our Web Development process are: